Yokohama – Global Tyre Partner of Chelsea FC

The passion for the sport of Football unites millions of people around the world. The colours, the dynamism, the teams and collective spirit, the challenges, the hopes and aspirations, the fair play and results, all form part of the incredible global sport.

“We feel close to sports teams who work hard and make daily efforts to improve their own skill and compete at the highest level through teamwork and fair play.”

In view of this philosophy and to share and spread these values around the world the YOKOHAMA partnership agreement is undoubtedly placing the YOKOHAMA brand much more in the public eye on a Global scale.

Chelsea FC is one of the world's most prestigious football clubs with an illustrious history. YOKOHAMA served as its Official Shirt Partner for five years from July 2015 and signed a multiyear Official Global Tyre Partnership agreement with the club in July 2020. YOKOHAMA’s partnership with Chelsea has enabled it to raise awareness of the YOKOHAMA TYRES brand around the world. YOKOHAMA continues to develop various promotional activities using the Chelsea FC IP including the club’s logo, player imagery and etc.

YOKOHAMA will continue its relentless efforts to hone its skills as a company and seek to emulate Chelsea FC, a sports team that has won global fan support by working together and engaging in wholesome competition with rivals from around the world. As a player in the global tyre market, YOKOHAMA will endeavour to enhance its brand strength, expand sales, and achieve the goals of Yokohama Transformation 2023 (YX2023), the company’s medium-term management plan formulated in February 2021.