BluEarth is a global concept which YOKOHAMA is communicating throughout the world. At its centre is the BluEarth Series, which will be rolled out globally with the concept itself as the product name. The same fuel efficient technology is fed back to tyres of all categories. Products developed under this unified concept will display the BluEarth Concept logo all over the world.

The Blue Earth at heart

The earth is blue, and we want to keep our earth as blue as possible into the future. This can be achieved by our environmental actions, one stage at a time.

YOKOHAMA is pleased to introduce BluEarth as its latest global concept tyre, designed to deliver environmental, human and socially friendly solutions for you and your car.

What is BluEarth?

The product engineering philosophy for Environmental, Human and Socially Friendly tyres.
Tyres should deliver driving pleasure as well as less environmental impact.
YOKOHAMA has launched the BluEarth brand in order to pursue environmental, human and socially friendly performances from its tyres.

BluEarth Equation

What’s the theme?

  • Environmentally Friendly
  • Human Friendly
  • Socially Friendly

YOKOHAMA´s environmental activities

BluEarth Strategy on YOKOHAMA Products

The BluEarth concept expands to all our products BluEarth will expand to all existing YOKOHAMA tyre brand names as well as become an icon for future tyre brands which have the BluEarth concept, from replacement after market tyres to original equipment tyres for new vehicles.

BluEarth Circle

BluEarth Technology drive our future.

Advanced Technologies to deliver Environmental, Human and Socially friendly solutions We have set up our BluEarth technologies to be environmental, Human and Socially friendly. We will continue to develop more BluEarth technologies to include in our future tyres.

Launched in Europe in March 2011 the BluEarth-1 has earned the top designation under Japanese tire manufacturers’ labeling standards for rolling resistance. In addition to reducing environmental impact through advances in fuel economy, the BluEarth-1 reduces stress and enhances the driving experience for drivers and for passengers.

The BluEarth-1 minimizes the traditional tradeoffs between low rolling resistance, on one hand, and wet grip and long mileage on the other. It surpasses in that regard even the DNA dB super E-spec, our former flagship product in environmental performance. The BluEarth-1 is superior to the DNA dB super E-spec in reducing external, “pass-by” noise, and it is fully comparable to its predecessor in handling stability and quiet ride.

Our BluEarth series includes the BluEarth RV-01, for minivans, and the BluEarth AE-01, available in sizes for a broad range of model types, as well as the flagship BluEarth-1. We will continue to augment the BluEarth series with new products to serve the global trend toward fuel-saving tires. That will include offering the BluEarth tires in a growing range of markets around the world.

BluEarth Product Strategy

BluEarth1 Characteristics:

YOKOHAMA has been pursuing environmental performance for more than 10 years, and now the new BluEarth-1 has an amazing fuel saving performance with advanced technologies.


Nano BLEND compound with Orange Oil
Advanced Inner Liner
Light Weight Design
AERO Dynamics
Environmental Design

BluEarth brochure

BluEarth brochure

BluEarth AE01 Flyer

BluEarth AE01 Flyer