The introduction of the BluEarth concept, started in March 2011 with the flagship tyre BluEarth-1. With the latest BluEarth-air EF21, YOKOHAMA brings it global environmental concept into 2019.

To enrich people‘s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products.

Under a basic policy of asserting world-class strengths in technologies for protecting the environment, as stated in its "Medium-Range Management Plan".

The Forever Forest campaign is held under the direction of renowned ecologist, Dr. Akira Miyawaki, who is recognised for his successful reforestation activities around the world.

Fleets today need more miles, greater retreadability, longer even-wear and less maintenance costs per kilometre from their tyres. YOKOHAMA´s technologies help you get the most out of your tyre investments.