YOKOHAMA Tyres Factory-Equipped on German Premium Cars
30 Apr 2020

Tokyo—The Yokohama Rubber Co., Ltd., announced today that it has been supplying its “ADVAN Sport V107” tyres to the BMW Group for use as original equipment (OE) on the German premium car maker’s BMW X3 and X4 models since July 2019. The cars are being equipped with 225/60R18 104W size tyres*. “ADVAN Sport V107” tyres are replacing the “ADVAN Sport V105” tyres that have been used as OE on the two globally marketed BMW models since 2018.

The “ADVAN Sport V107” is a high-performance tyre developed by Yokohama Rubber primarily for use on high-power premium automobiles. The installed tyre size maintains the high driving performance and superior comfort and safety features of the previously supplied “ADVAN Sport V105” tyres while delivering even more superior rolling resistance, as indicated by the tyres receiving the EU labeling system’s highest “A” grade for rolling resistance. The tyres being supplied for the BMW X3 and X4 models were jointly developed with BMW and bear the German automaker’s star mark symbol of approval on the tyre sidewall.

Under its medium-term management plan, Grand Design 2020 (GD2020), Yokohama Rubber has positioned the expansion of its presence in the premium tyre markets as the core goal for its consumer tyre business. One of the specific strategies for achieving that goal is the “premium-car tyre strategy", which aims to increase use of YOKOHAMA tyres as OE on premium cars in Japan and abroad by making Yokohama Rubber the tyre maker chosen by automakers around the world in recognition of its technologies and quality.

* YOKOHAMA tyres are not installed on BMW X3 and X4 cars with 18-inch tyres sold in Japan

YOKOHAMA Tyres Factory-Equipped on German Premium Cars

YOKOHAMA Tires Factory-Equipped on German Premium Cars