History

2019

YOKOHAMA classic car tyre range goes on sale in Europe

The lightweight BluEarth-air EF21 introduced to the market with top labelling A/A and YOKOHAMA´s innovative technologies

The legendary footballer Didier Drogba joins the YOKOHAMA booth at Geneva Motorshow to the delight of fans

The YOKOHAMA clad Ssangyong Rexton DKR of Oscar Fuertes and Diego Vallejo of the Ssangyong Motorsports team manages a hard-earned podium in their car category

YOKOHAMA Russia subsidiary, LLC Yokohama R.P.Z., is awarded a Nissan Best Supplier Award in the chassis category from Nissan Motor’s Russian plant Nissan Manufacturing Rus LLC.

2018

YOKOHAMA becomes exclusive tyre supplier for the FIA TCR (Tour Car Race) Series

New mid-term management plan "GD2020" introduced with focus on Hobby, Winter and Premium Tyre Categories

"ADVAN", YOKOHAMA´s high performing brand, celebrates 40 years

Partnership Project "Girls on Track" between the FIA and YOKOHAMA is announced

Tesla Roadster sent into space with YOKOHAMA tyres

2017

A year of celebration:

- YOKOHAMA subsidiaries around the world conducts various events around the 100th birthday of the company

- Chelsea FC wins the Premier Football League

- Forever Forest Project achieves its goal to plant 500.000 trees in September

- NTDA Award: National Tyres Distributors´ Association awards YOKOHAMA for its safety awareness campaign in the UK

YOKOHAMA develops a new tyre design technology that applies informatics to the development of rubber materials used in tyres and to tyre shape design

YOKOHAMA establishes New Rubber Materials Development Technology Based on Materials Informatics

2016

20th anniversary of SUV Range "GEOLANDAR" with introduction of anniversary product "GEOLANDAR A/T G015"

YOKOHAMA acquires Alliance Tyre Group (ATG) as part of its plans to expand its commercial tyre business

Legendary Chelsea FC Trainer Guus Hiddink attends YOKOHAMA´s booth at the 86th Geneva Motorshow

YOKOHAMA awarded TyreSafe’s prestigious Tyre Manufacturer Award in recognition of its efforts, achievements and innovative approach in promoting tyre safety in the UK

“ADVAN Sport V105” tyre selected by Germany’s Porsche AG as original equipment for its new 911, 718 Boxster, and 718 Cayman

New winter tyre test facility, the Tire Test Center of Hokkaido (TTCH), in Asahikawa City opened

Expansion Plans for the Shinshiro Plant revealed

2015

Launch of GEOLANDAR H/T G056 for SUV, 4x4 and Picks-up (Highway terrain usage)

Launch of iceGUARD iG50, a new studless tyre for Nordic winter conditions

Excellent test results for W.drive V905 from leading test institutions like ADAC, TCS, ÖAMTC and Stiftung Warentest

Phase IV of the Grand Design GD100 Management Plan started - All for Growth

YOKOHAMA announces Partnership with Chelsea FC; the partnerships starts from July 2015 for 5 years

YOKOHAMA becomes official tyre supplier for Top Gear Live Tour

Yokohama Rubber Singapore Pte. Ltd. established

YOKOHAMA´s plant "Yokohama Tire Manufacturing Virginia LLC (YTMV)" received the Environmental Warrior Award

Grand Opening ceremony held for YOKOHAMA´s "Aguascalientes Plant of Yokohama Industries Americas Inc.", an automotive hose assembly plant at the San Francisco Industrial Park Phase IV in Aguascalientes, Mexico

Start of biodiversity conservation activities at Hangzhou Yokohama Tire Co., Ltd.

YOKOHAMA´s SEAFLEX marine hoses for offshore crude oil transfer have been certified by the American Petroleum Institute as conforming with API Specification Q1 9th Edition (API Spec Q1)

Launch of new belt for extreme cold climates: the iceGUARD AR

Launch of 42MPa Hose, a extension of the EXCEED product line-up

2014

Two new Winter products launched: W.drive V905 for Central European winter conditions and iceGUARD iG55 as new stud tyre for Nordic countries

Launch of BluEarth-A AE-50 as first summer tyre to combine fuel-efficiency and wet grip

YOKOHAMA and JAXA Joint R&D Effort succeeds in World’s First Simulation of Acoustics around a Rolling Tyre

Simulation Technique wins Innovation Award at Reifen Messe Essen

YOKOHAMA receives Award as "Energy Efficiency Forerunner" for its production site Hangzhou Yokohama Tire Co., Ltd.

Technical Agreement with Kumho approved

YOKOHAMA European Facebook group launched

LLC Yokohama R.P.Z. began tyre production for Original Equipment supply in its Russian plant

Start of building process for a new Passenger car factory in China

Opening of new factory "Yokohama India Bahadurgarh Plant" in Haryana Bahadurgarh Industrial Estate

Yokohama Industries Americas Inc. established

Hangzhou Yokohama Tire Co., Ltd., was certified as a Hangzhou City Environmental Education Base

Yokohama Industrial Products Italy S.r.l. as own Marine Hose Manufacturer established

Seaflex STS Hose has been certified by Lloyd’s Register(BS EN 1765: 2004 and ISO 1825: 2010)

ISO17357-1:2014 certification for YOKOHAMA´s marine-use pneumatic fenders

Renewal of contract with BOEING for water tanks

2013

Flagship tyre ADVAN Sport V105 launched amidst press excitement at Geneva Auto Salon

Global test event at Ascari Race Resort, Spain held with resounding success

Phase II-stage Expansion for Tyre Plant in Philippines

Yokohama Tire Mexico S. de R.L. de C.V. (YTMX) established in Silao, Guanajuato, Mexico

First season of European Rally Championship (ERC) with YOKOHAMA tyres as a main partner

“Heisei Forest” Tree Planting in Otsuchi-cho, Iwate Prefecture as part of the restauration efforts following the great earthquake

YOKOHAMA becomes Technical Partner on Globally Popular Racing Game “Gran Turismo”

French "Motorsport" Magazine selects YOKOHAMA´s ADVAN Sport V105 as the top tyre among premium brands following tests held at Magny Cours

The ADVAN Sport V105 tops the table when it came to wet performance in the prestigious UK EVO Magazine test

2012

Renewal of FIA WTCC contract until 2015

Phase III of Mid-term plan GD100 started

Launch of second BluEarth product at Geneva Auto Salon: the standard tyre BluEarth AE01

Launch of GEOLANDAR SUV G055 at Geneva Auto Salon

BluEarth-1 received environmental award at French tyre fair "Pneu Expo"

YOKOHAMA selected in the Mercedes-Benz CLS as Original Equipment tyre

First-Phase Tree-Planting Ceremony held at YOKOHAMA’s Tyre Production and Sales Company in Suzhou, China

YOKOHAMA becomes exclusive tyre supplier for ADAC GT Masters

2011

YOKOHAMA receives the Environmental Achievement of the Year’ at the Tyre Technology Awards for Innovation and Excellence 2011 

BluEarth series introduced at Geneva Auto Salon to Europe

"YOKOHAMA HPT Ltd." moved office and warehouse

First participation of YOKOHAMA Europe GmbH in "Dreck-Weg-Tag", an environmental public initiative held to remove accumulated rubbish from the city and contribute to its cleanliness

Sounds for Sendai - concert for donation to Red Cross appeal fund for recovery after the tsunami in Japan

The innovative BluEarth-1 is exhibited at the Boston Museum of Science in a permanent exhibition

YOKOHAMA sponsors the Monte Carlo Rally for alternative energies

2010

YOKOHAMA Nurburgring Shop Opening Ceremony held in the "ring boulevard" at the famous Nurburgring Track

Complete zero emissions achieved at YOKOHAMA´s production and sales base of Passenger Car Tyres in China

YOKOHAMA Tire Philippines achieved Overal Performance award by then-President Macapagal-Arroyo for second consecutive year

Opening ceremony of natural rubber processing factory held in Thailand

2009

< ADVAN Sport > fitted as Oriniginal Equipment on the AUDI Q7

< ADVAN Sport > fitted as Original Equipment on MERCEDES C-class models

Second phase of GD 100 started

Agreement made to establish YOKOHAMA R.P.Z. L.L.C., manufacturing and sales company, in Russia

Second phase of YOKOHAMA Forever Forest starts with tree-planting ceremony in YOKOHAMA Tyre Manufacturing (Thailand) Co., Ltd.

Second phase tree-planting staged at the Hangzhou YOKOHAMA Tyre Co., Ltd., the YOKOHAMA HAMATITE (Hangzhou) Co., Ltd. and the YOKOHAMA Hose & Coupling (Hangzhou) Co., Ltd. in China

Opening Ceremony of the Tire Test Center of Asia held in Thailand

New operational base for Multiple Business established in Europe: YOKOHAMA Industrial Products Europe GmbH

Local subsidiary established in Spain and Portugal: YOKOHAMA Iberia S.A.

2008

Agreement with Spanish IDIADA for priority use of test track

YOKOHAMA Asia established

YOKOHAMA Tyre Vietnam Inc. holds opening ceremony

YOKOHAMA Asia Co., Ltd., purchasing, marketing and technical service company, established in Bangkok, Thailand

YOKOHAMA Rubber Latin America Comercio Ltda. as a new overseas subsidiary, established in Sao Paulo, Brazil

First overseas YOKOHAMA Forever Forest tree-planting ceremony held at YOKOHAMA Tire Philippines, Inc.

Proceeds from charity music event "LIVE ecoMOTION" donated to WWF Japan

Suzhou YOKOHAMA Tire Co., Ltd. holds opening ceremony and started production at its plant in China

Y.T.Rubber Co., Ltd., natural rubber processing factory built in Thailand

2007

Opening ceremony for YOKOHAMA India Private Ltd. held

Proceeds from charity music event "LIVE ecoMOTION" donated to WWF Japan

Opening ceremony for Onomichi second plant held

"YOKOHAMA Forever Forest" (a project to plant trees at all YOKOHAMA plants around the world) kicked off with a tree-planting ceremony at Hiratsuka Factory

YOKOHAMA supplies official tyres for the Macau Grand Prix for the 25th consecutive year

SAS Rubber Co. obtained ISO 14001 certification

2006

YOKOHAMA starts to supply tyres to the FIA World Touring Car Championship (WTCC)

YOKOHAMA Rubber’s Hangzhou YOKOHAMA Tyre secures ISO 14001 Certification Production and Sales Base in China for Passenger-Car Radial Tyres: Suzhou Yokohama Tire Co., Ltd.

YOKOHAMA announces new Management Plan: Grand Design 100

YOKOHAMA strengthenes European Marketing in Truck and Bus Tyres through Collaboration with Leading Retreader

YOKOHAMA establishes subsidiary in India Upward Revision of Forecasts for First Half of Fiscal 2007

Yokohama Tire Sales (Shanghai) Co., Ltd., as tyre sales company opened

Shandong Yokohama Rubber Industrial Products Co., Ltd., to manufacture and sell conveyor belts in China established

2005

Europe representative office in Düsseldorf, Germany, becomes a subsidiary to oversee and coordinate European marketing & sales: Yokohama Europe GmbH

YOKOHAMA establishes Tyre Sales Company in Russia: Yokohama Russia LLC

All domestic production sites achieve zero emissions

YOKOHAMA establishes wholly owned Tyre Sales Subsidiary in Korea: Yokohama Korea Co., Ltd.

YOKOHAMA builds Thai Plant for Passenger Car and Light Truck Tyres

YOKOHAMA Subsidiary officially openes Thai Truck and Bus Tyre Plant

Joint Venture Company produces and sells Conveyor Belts in China

YOKOHAMA Hamatite (Hangzhou) Co., Ltd. manufacturing passenger car sealant and YOKOHAMA Hoses & Coupling (Hangzhou) Co., Ltd. a high-pressure hose assembly and sales subsidiary, established in China

Established Yokohama Rubber (China) Co., Ltd., to oversee group business operations in China

2004

< ADVAN Sport >, the new flagship sport tyre, was adopted for BENTLEY Continental GT

YOKOHAMA to set up new company to manufacture and market passenger car sealant in China: Yokohama Hamatite (Hanghzou) Co., Ltd. and Yokohama Hoses & Coupling (Hanghzou) Co., Ltd. to assemble high-pressure hoses in China

YOKOHAMA Tire Manufacturing (Thailand) Co., Ltd. founded

2003

YOKOHAMA’s new Belgian tyre sales company to start operations: N.V. Yokohama Belgium S.A.

YOKOHAMA Rubber (Thailand) Co., Ltd. obtained ISO 14001 certification

Four YOKOHAMA domestic production sites achieve zero emissions

Start of production at Hangzhou YOKOHAMA Tire Co., Ltd. in China

YOKOHAMA establishes its base for Truck/Bus Radial Tyre Production in Thailand; Operation scheduled to begin in April

Developed HiTES, a tyre-pressure monitoring system for truck/bus tyres

YOKOHAMA’s pneumatic rubber fender receives ISO certification

2002

Grand Design (GD10), a long-term business strategy, formulated

YH AMERICA Inc. obtained ISO 14001 certification

Shinshiro-minami Plant in Aichi Prefecture established

2001

The YOKOHAMA Rubber Co, Ltd. and Continental AG formed strategic alliance in tyre business

< Geolandar H/T G038 > was adopted as the standard tyre for MERCEDES Benz G-class vehicle

Zero Emission activities started aiming to reduce the amount of industrial waste at landfill sites

YOKOHAMA Hydex Company’s Hiratsuka business site and its Nagano Plant obtained ISO 14001 certification

AVS Sport tyre receives technical certification for use on the Aston Martin Vanquish

YOKOHAMA´s Golf Product, PRGR Driver Speed Titanium TR, launched

2000

First YOKOHAMA Environmental Report issued

AVS Sport, a high-performance tyre for passenger cars, launched

Team TAISON, running on ADVAN racing tyres, wins its class race at the 24 Hour Le Mans race

1999

Mie Plant obtained ISO 14001 certification, and efforts undertaken to obtain certification at all plants by July of the same year  

YOKOHAMA Tire Philippines, Inc. obtained ISO 9002 one year after the start of operations
YOKOHAMA Hydex Company obtained QS 9000, the quality specification for the U.S. Big Three auto makers, and ISO 19001 certification

ISO 14001 obtained at all domestic plants
 
2000 YOKOHAMA Rubber (Thailand) Co., Ltd. obtained QS 9000 and ISO 9002 certification

YH AMERICA Inc. obtained QS 9000 certification

YOKOHAMA Tire Philippines, Inc. obtained ISO 14001 certification

1998

Mishima Plant obtained ISO 14001 certification, and efforts are undertaken to obtain certification at all plants by the end of 1999

Shinshiro Plant and Hiratsuka Tire Plant received TPM Excellence Award

Start of operations by YOKOHAMA Tire Philippines, Inc.

1997

New plant for windshield sealants in the U.S. state of Kentucky built
 
New plant for sealing materials at Ibaraki Plant started production

Tyre production and sales company established in Vietnam: YOKOHAMA Tire Vietnam Co.

1996

YOKOHAMA Aeroquip became a wholly owned subsidiary of YOKOHAMA Rubber

YOKOHAMA Aeroquip corporate name changed to YOKOHAMA Hydex Company

YOKOHAMA Rubber (Thailand) Co., Ltd., a company for producing windshield sealants and assembling hydraulic hoses, established in Thailand

Hiratsuka Tire Plant obtains ISO 9001 certification

1995

YOKOHAMA Tire Division became the first Japanese tyre manufacturer to be ISO9001 certified

1994

PRGR Co. Ltd. established

1993

Specific action standards for environment protection clarified and Environmental Action Plan formulated

1991

R&D Center RADIC Completed at the Hiratsuka Factory

1989

T*MARY (Takasu Motoring and Researching Yard) specialized winter test course opened

The Mohawk Rubber Company of the United States acquired

A008P obtained technical approval by PORSCHE

1988

YOKOHAMA Reifen GmbH established as a sales company in Germany

Tokyo Hamatite Co., Ltd. established

GTY tire Co., Ltd. established jointly with Toyo Tire & Rubber Co., Ltd. and General Tire in the United States

1986

D-PARC (Daigo Proving Ground and Research Center) comprehensive tyre testing facility opened

1983

YOKOHAMA Rubber supplied official tyres for the first F3 Macau Grand Prix

Launch of Studless Tyres for Passenger Cars < Snow Star 847 Studless >

YOKOHAMA Rubber made a full-scale entry into the sporting goods business and launched golf products < PRGR Carbon Driver >, < PRGR Golf Ball 2 pieces >

1981

The first tyre franchise shop < Grand Slam > opened in Tochigi prefecture

Release of Tubeless Radial Tyres for Trucks and Buses

1978

Launch of HPT Radial Tyres for Passenger Cars < ADVAN HF >

1977

Development of - at that time - world´s largest OTR tyre 40.00-57 60PR  (for 200 ton dump trucks)

1976

YOKOHAMA Tyre Australia Pty Ltd established as a sales company

1974

Onomichi Plant started production of tyres

Ibaraki Plant started operations

1970

First steel radial tyre for truck and bus manufactured in Japan < Super Steel Series >

1969

Research Center opened

YOKOHAMA Tire Corporation established as a sales company in Los Angeles, United States

1967

Launch of Radial Tyre for Passenger Car < GT Special >

1964

Completion of Shishiro Plant

1963

Hama Chemical Co., Ltd. established

Corporate name changed to The YOKOHAMA Rubber Co., Ltd.

1961

New YOKOHAMA Rubber headquarters building opened

1958

Launching of Japan´s first nylon cord tyre

1957

First Tyre containing synthetic rubber was launched in Japan

1954

Launching of Japan´s first tubeless tyre

1952

Headquarters moved from Yokohama to Tokyo

1951

Hiratsuka Factory started operations

1950

Mishima Plant acquired from Meji Rubber Manufacturing Co., Ltd.

1944

Mie plant started tyre production

1937

Renamed tyre and industrial products trademark to "YOKOHAMA"

1929

Start of Tyre Production at Tsurumi Ward, Yokohama

1919

Start of Tyre Production at Hiranuma Plant, Yokohama

1917

Established in YOKOHAMA, Kanagawa Prefecture with a joint investment from YOKOHAMA Cable Manufacturing Co., Ltd. (current Furukawa Electric Co., Ltd.) and BF Goodrich, of the United States