To enrich people‘s lives and contribute to their greater happiness and well-being by devoting our wholehearted energies and advanced technology to the creation of beneficial products.
Under a basic policy of asserting world-class strengths in technologies for protecting the environment, as stated in its "Medium-Range Management Plan
The Forever Forest campaign is held under the direction of renowned ecologist, Dr. Akira Miyawaki, who is recognised for his successful reforestation activities around the world.
